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Privacy Policy

This Privacy Policy (the “Policy”) explains Oni’s (“Oni”) online information practices and the choices you can make about the way we collect and use your information. For purposes of this Policy, the terms “we,” “us,” and “our” refer to Oni, a division of Angel DK Co., Ltd., a company with a primary business address at Bangkok Gem & Jewelry Building, Bangkok, Bangkok 10500, Thailand.    “You” or “your” refers to you, as a user of our services, including any use of our Site,  https://wear-oni .com (the “Site”), whether operated by us or on our behalf (together, the “Service”). By using our Site or Service, you consent to our collection and use of this information consistent with this Policy. If we decide to change our Policy, we will post updates on the privacy section of the Site you so that you can make yourself aware of what information we collect, how we use it, and under what circumstances we disclose it.

In this Policy, “Personal Information” means any information about you that can, directly or indirectly, identify you. It does not include data that cannot identify you (anonymous or aggregated data).


This Policy describes:

  • Personal Information We Collect;
  • How We Collect Your Personal Information;
  • How We Use Your Personal Information;
  • How We Share Your Personal Information With Third Parties;
  • How We Protect Your Personal Information;
  • Communications and Opt-Out
  • Ability to Access, Update and Correct Personal Information;
  • California Privacy Rights;
  • Changes to the Policy;
  • Questions About This Policy.



Oni collects information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to any individual or a household (“Personal Information”).  Oni also collects non-Personal Information that cannot be linked or associated with any individual person or household.  When non-Personal Information is combined with other information so that it does identify an individual person, we treat that combination as Personal Information.  We may collect, use, store and transfer different kinds of Personal Information about you, which we have grouped together as follows:

  • Identifiers such as your first name, last name, alias, username or similar unique personal identifier, online identifier, and/or date of birth.
  • Contact Information such as your billing address, delivery address, email address and telephone numbers.
  • Financial Information such as bank account and routing numbers, credit or debit card information, payment details, or other payment information.
  • Profile Data such as user name, password, details about the products you have purchased, payments you have made and/or other details of products and services you have purchased from us in the past, purchase or product preferences and size, social media information (such as, for example and without limitation, your Instagram account name and identification), feedback, responses to our digital marketing initiatives, your participation in our marketing and/or promotional campaigns and events, and other details of products or services you have purchased from us;
  • Technical Information such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Site or Service.
  • Usage Data includes information about how you use our Site and Service, such as statistics regarding the opening and clicking on emails sent by Oni and activity on the site (pages viewed, products seen, abandoned baskets, etc.).
  • Marketing and Communications Information such as marketing campaign data, click throughs, your preferences and consent in receiving marketing from us and our third parties, email and text communications, and your communication preferences.

Other Personal Information.  In addition, on our Site, you can submit to us the Personal Information of other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient’s address. In this circumstance, the types of Personal Information collected are: the other person’s name, address, email address, and phone number.

If You Fail To Provide Personal Information. Where we need to collect Personal Information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


Information You Provide to a Third Party. The Site may include links and plug-ins to websites operated by third parties such as Facebook, YouTube and Instagram (“Third-Party Sites”).   Oni does not control any Third-Party Sites and is not responsible for any information they may collect. The information collection practices of a Third-Party Site are governed by its privacy policy. It is your choice to enter any Third-Party Site. We recommend that you read its privacy policy if you choose to do so.


Children’s Privacy. The Service are intended for adult use only and is not directed towards children, minors, or anyone under the age of 18.  If you are under the age of 13, you are not authorized to provide us with any Personal Information. If the parent or guardian of a child under 13 believes that the child has provided us with any Personal Information, the parent or guardian of that child should contact us at the email address below and to have this Personal Information deleted from our files.


Information You Provide To Us:

Oni may collect Personal Information from you that you voluntarily provide to us in various ways, including, but not limited to:

  • Place an order, purchase products from us or otherwise use our Site or establish and account;
  • Submit product reviews, participate in cross-promotional campaigns, contests, surveys or other promotional programs;
  • Register to receive materials or communications from us;
  • Call, email, or otherwise communicate with us; and
  • Otherwise interact with the Site or use our Service.


Information We Collect When You Use Our Service


As is true of most websites, we receive and store certain types of Personal Information whenever you interact with us online. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. When you access and use our Service from your mobile devices, we receive data from that mobile device. This may include your device ID, location data, IP address and device type. You may manage how your mobile device and mobile browser share location information with us, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. We may also track the pages you visit, your preferences, and the products you purchase, browse, or save as a favorite. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.


Cookies are small files that we or our service provider transfers to your computer’s hard drive through your web browser that enables us or our service provider’s systems to recognize your browser and capture and remember certain information. We use cookies to help us understand how users use the Service. For example, cookies gather information about how long you spend on a web page so that we can understand what web pages are of most interest to users. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off cookies by adjusting your browser settings. If you turn off your cookies, some of the features of the Site may not function properly.


Information We Collect From Third Parties

We collect Personal Information from various third parties, including those listed below. The collection, use, and disclosure of Personal Information received from third parties is governed by the privacy policies listed on the Site where the information was submitted by the user. Third parties may send their own cookies and pixel tags to you, and may collect information and use it in a way inconsistent with this Policy. Please carefully review these third-party privacy policies to understand how your information may be collected, used and disclosed by these third parties.



We collect Personal Information received from third parties of these kinds when we purchase advertising and promotional and/or exposure services from them as an element of our promotional campaigns and marketing activities.


GOOGLE ANALYTICS. We use third party cookies provided by Google Analytics to assist us in better understanding our Site visitors. These cookies collect IP address and usage data, such as the length of time a user spends on a page, the pages a user visits, and the Site a user visits before and after visiting our Site. Based on this information, Google Analytics compiles data about website traffic and interactions, which we use to offer better user experiences and tools in the future. For more information on Google Analytics, visit the Google Analytics privacy page at

THIRD PARTY COOKIES. We engage third-party service providers, including but not limited to Google, Microsoft, Facebook, and Instagram, to serve ads to you about our products and services as you browse the Internet. These third-party providers may use their own cookies tags to track your online activities and purchases in order to deliver targeted advertising based on your interests. 


You can learn more about Google’s advertising cookies and opt-out options by visiting


You can learn more about Facebook’s advertising cookies and opt-out options by visiting


You can learn about Instagram’s advertising cookies and opt-out options by visiting


You can learn more about Microsoft’s advertising cookies and opt-out options by visiting

Your ‘Do Not Track’ Browser Setting. Some web browsers incorporate a Do Not Track (“DNT”) feature that signals to the websites that you visit that you do not want to have your online activity tracked.  At this time, our Site responds to and respects DNT signals.  Other third party websites may keep track of your browsing activities when they provide you with content, which enables them to customize what they present to you on their websites.  We do not control how third parties respond to DNT signals, and we cannot assure you that every third party will adhere to the request that is made by your web browser’s DNT signals if you use them.


Personal Information is generally kept for our use in assisting you in your current or future purchases or in analyzing sales trends. We do not sell, rent or provide your "Personal Information" to third parties, except as described below. We will use the Personal Information that you provide us or we collect consistent with the terms of this Policy. We will primarily use your Personal Information for the business purpose of providing you with the products and Service you request, as well as the other business purposes detailed below.

  • Providing Products and Service: We use Personal Information that you provide when placing an order primarily to complete that order and provide you with the products and services you request, including signing up for our newsletter. Personal Information from the order form is used to send orders, information about our company, and promotional material from some of our partners to you. Personal Information is also used to get in touch with you when necessary.
  • Communication with you: To communicate with you in written, electronic, and verbal form, including through our call center, website forms and comments features about our products in connection with providing you with requested Service or to respond to your requests about the Site or Service. Electronic communications may also include SMS messages.  
  • Reviews: We may communicate by email with you to ask you to voluntarily review our products after you have purchased an item from us. To do this we will use your Personal Information that includes your email address, as well as, in some cases, demographic information and other contact information. If you choose to submit this Personal Information, we use it to send you promotional material. 
  • Giveaways and cross-promotional campaigns: We may offer giveaways in which we ask you to voluntarily submit selected Personal Information such as contact information (typically your email address) and demographic information If you choose to submit this Personal Information, we use it to send you our promotional material that we believe may be of interest to you, and at times, send it to some of our partners in order for them to send you promotional materials that may be of interest to you. Your Personal Information is also used to contact you when necessary in connection with the giveaways or promotional campaigns (i.e. if you win a contest). You may opt-out of receiving future mailings from our partners or us by following the directions in those mailings.
  • Discount Based Offers:  We periodically offer discounts on our Products in which we ask you to voluntarily submit selected Personal Information such as contact information for purposes of obtaining a discount.  If you choose to submit this Personal Information, we use it to send you our promotional material and at times, we may send it to some of our partners.
  • Demographics: Demographic and profile data is also collected on the Site We use this information to tailor your experience on the site, showing you content that we think you might be interested in, and display the content according to your preferences.
  • User Content: To the extent you submit a review of our products or Service, your review may be posted on our Site.
  • Other Business Purposes:
    • To maintain our service records;
    • To monitor and analyze trends and usage of the Service and the Site in order to help us develop the design and layout of the Site and optimize your experience;
    • To enhance the safety and security of our products and services, including by monitoring the warranty and recall status of the products;
    • To provide you with invoices and process payments from you for the use of our products or Service, and for debt collection when necessary;
    • For our internal marketing purposes, which include, but are not limited to, sending you material about products, services, updates, etc. that we think may be of interest to you, including special offers and updates, and service related announcements;
    • To customize the advertising and content you see;
    • To provide you with customer service or technical support;
    • To verify your identity when necessary;
    • To protect our interests, including establishing, exercising and defending legal rights and claims;
    • As necessary to comply with legal requirements, to enforce the terms of our Terms of Use and/or our other policies, to prevent fraud, to co-operate with law enforcement and regulatory authorities, and to stop other prohibited, illegal, or harmful activities;
    • To notify you of changes to the Site, Service, this Policy, or other information we think you will find valuable;
    • For purposes disclosed at the time you provide your information or as otherwise set forth in this Policy.

In addition, Shopify operates the Site and is our partner in providing the Service.  You can read more about how Shopify uses your Personal Information here:



We will only share your Personal Information with third parties in the ways that are described in this Policy.


We also use Service Providers to perform certain services on our behalf, such as payment processing, performing credit checks, tracking website activity and analytics, debt collection, and performing other administrative services. We may provide them with access to Personal Information to carry out the services they are performing for you or for us. These Service Providers required to protect and secure your Personal Information with appropriate controls. Third-party analytics providers and other Service Providers may set and access their own tracking technologies on your device and they may otherwise collect or have access to information, potentially including Personal Information, about you.


We may provide Personal Information to third parties, including Facebook and others that we collaborate with to broaden our market.  

We also allow certain third party advertising partners to place tracking technology such as cookies and pixels on our Site. This technology allows these advertising partners to receive information about your activities on our Site, which is then associated with your browser or device. These companies may use this data to serve you more relevant ads as you browse the internet. Under some state laws, sharing data for online advertising may be considered a “sale” of information.


We may buy or sell subsidiaries or business units. Generally, in these transactions, customer information (including Personal Information) is a transferred asset. That information will remain subject to the then-existing Privacy Policy until or unless you provide consent for any updated use of your Personal Information. We reserve the right to transfer Personal Information in our possession in the event we go through a business transition, such as a merger, being acquired by another company, or selling a portion of our assets. Similarly, your Personal Information may be passed on to a successor-in-interest in the event of a reorganization, reconstruction, liquidation, bankruptcy or administration. Users will not be notified of any such change of ownership or control of their User Information.


Some Personal Information is disclosed as a matter of course as a result of your use of the Site. Any Personal Information shared using our Site or on another website (such as Facebook, Google, LinkedIn, Instagram, or Twitter) may become public information. You should exercise caution when disclosing information to third parties or in public forums. Content shared between users of our Site, including advice and opinions, represent the views and are the responsibility of those who post the content. We provide these forums as a convenience and do not endorse content posted. If you have any questions or comments about any content posted using our Site, please contact us at the address below. Users assume all responsibility for any loss of privacy or other harm resulting from their own voluntary disclosure of personal information in public forums.


We reserve the right to release account and Personal Information about you when we believe, in our sole discretion, that such release is appropriate to: (1) comply with the law, legal process, such as a subpoena; or in response to requests by government entities, such as law enforcement requests; (2) protect and defend our rights, property, safety, or other interests including those of our parent company, subsidiaries, customers, shareholders, or others; (3) protect against fraud, misuse or unauthorized use of our Site and to enforce or apply our Terms of Use and/ or our other policies and other applicable contracts or agreements; (4) when we believe disclosure is necessary or appropriate to prevent physical, financial or other harm, injury or loss; and/or (5) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).


We may provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third-party vendors, but these statistics will include no personally identifying information.

In addition to the disclosure of Personal Information to third parties as described above, we provide anonymous IP addresses to other third parties.  For example, we sometimes employ other companies and individuals to perform functions on our behalf, such as hosting our Site; providing marketing assistance, search results and links, or retargeted advertising; and/or analyzing data. These third parties have access only to IP addresses and do not have access to other Personal Information. However, as disclosed above, we may disclose Personal Information to third parties in certain limited circumstances.

Sales of Personal Information. Like most companies, we allow certain third party advertising partners to place tracking technology such as cookies and pixels on our Site. This technology allows these advertising partners to receive information about your activities on our Site, which is then associated with your browser or device. These companies may use this data to serve you more relevant ads as you browse the internet. Under some state laws, sharing data for online advertising may be considered a “sale” of information. Except for this sharing, Oni does not sell any of your information. Oni has no actual knowledge of any sales of personal information of minors under 16 years of age.


We endeavor to incorporate reasonable safeguards to help protect and secure your Personal Information.

To that end, Oni as well as Shopify, the company that operates the Site, have put in place technical, administrative and physical safeguards to protect your personal information.  Shopify performs fraud checks for credit card payments in the form of Low Risk, Medium Risk & High Risk.   Please note that in many cases, Medium & High Risk orders will be confirmed by asking that customers making such orders provide a photo of the personal I.D. card of the purchaser as well as the credit card used to make the purchase.   In addition, the Site, which is run by Shopify, does enable HTTPS on the checkout page; and this feature uses Transport Layer Security (TLS) as a means of safeguarding the information provided at checkout.

Our payments processing is performed by Omise.   Omise is compliant with the Payment Card Industry Data Security Standard (PCI DSS), a proprietary information security standard for organizations that handle branded credit cards .  (Note that private label cards – those without a logo from a major card brand – are not included in the scope of the PCI DSS.)


Although we take precautions to prevent the unauthorized access of your Personal Information, no transmission of data over the internet is guaranteed to be completely secure and we cannot guarantee that your submissions to the Site, any content residing on our servers, or any transmissions from our server will be completely secure. It may be possible for third parties to intercept or access transmissions or private communications unlawfully. Any such transmission is done at your own risk. Further, it is important for you to protect against unauthorized access to your password and computer. You should be sure to sign off after using a shared computer.


Opting Out Of Communications from Us:

There is an unsubscribe link in every marketing email that we send. You can be removed from our list by clicking it. If you choose to opt-out of receiving promotional communications, we may still send you administrative emails, including, for example, administrative and transactional confirmations, and notices of updates to our Privacy Policy and Terms, as well as email receipts and shipping confirmations for any goods purchased using the Site. 



Oni wants your Personal Information to be complete and accurate. By using the Site and Service, you represent and warrant that all information you provide in connection with your use of the Site will be complete and accurate, and that you will update that information as necessary to maintain its completeness and accuracy.



If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below:

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:



California Consumer Privacy Act. The California Consumer Privacy Act of 2018 (“CCPA”) provides California residents with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.

Upon verification of your identity you may:

  • No more than twice in any 12-month period, request disclosure of the following information:
    • Categories of Personal Information we collect.
    • Categories of sources from which Personal Information is collected.
    • Categories of Personal Information sold or disclosed to third parties.
    • Categories of third parties with whom such Personal Information is sold or disclosed or in the form of shared for marketing purposes.
    • Business or commercial purpose for collecting or selling Personal Information.
    • Specific pieces of Personal Information we collect.
  • Request deletion of your Personal Information, subject to the exceptions provided by law.
  • Opt-out from having your Personal Information sold to third parties.


Requests can be submitted through our online request form. You can also opt out of having Personal Information transmitted either to our partners for marketing purposes or through third party cookies and pixels by clicking on the “Do Not Sell My Info” link.

Please note that these rights apply only to select California consumers and exclude job applicants, employees, and business contacts. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. Except where you have provided an agent with a Power of Attorney pursuant to Sections 4000 – 4465 of the California Probate Code, when using an authorized agent you must: (1) provide the agent with signed permission clearly describing their authority to make a request on your behalf; (ii) verify your own identity; and (iii) directly confirm that you have provided the authorized agent permission to submit the request. That agent must also be able to verify their identity with us and provide us with their authority to act on your behalf.

The verifiable consumer request must:

  • Include your full legal name and phone number, which we will need to contact you in order to verify that you are the person about whom we collected Personal Information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us. In order to verify your identity, one of our representatives will contact you. You may need to provide additional information in order to verify your request.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  • Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.

The CCPA provides the right to be free from discrimination if you choose to exercise your rights under the statute, and Service Experts will not discriminate by:

  • Denying you goods or services.
  • Charging you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Providing you a different level or quality of goods or services.
  • Suggesting that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Other California Privacy Rights:

California Civil Code Section 1798.83 permits California residents who have provided personal information to us or our third-party advertisers and marketing partners, if any, to request certain information regarding our disclosure of personal information to third parties for direct-marketing purposes.      Requests should be submitted via email to us at: and should include CALIFORNIA PRIVACY RIGHTS in the subject line. We will need your first and last name, mailing address, and email address in order to process your request. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for direct marketing purposes during the immediately preceding calendar year, if any, along with the names and addresses of these third parties, if any. Please be aware that not all information sharing is covered by the requirements of Section 1798.83 and only information regarding covered sharing will be included in our response. This request may be made no more than once per calendar year.


NOTICE to Residents of Nevada, Virginia, New York City, Colorado, Connecticut and Utah:

Each of the states of Colorado, Connecticut, Nevada, Utah and Virginia, as well as the City of New York provide their residents with specific rights regarding their internet activity and Personal Information.  Generally, under these laws, you have the right to direct us to not sell your Personal Information at any time (the “Right to Opt-Out”).  For additional information on the laws that may be applicable to you, please consult your state and/or local government offices of consumer affairs.



We endeavor to respond to a verifiable consumer request within sixty days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.



We may change or replace this Privacy Policy at any time. We encourage you to revisit this page often to remain fully informed of our Policy or you can contact us at any time to obtain the latest copy of this Policy.