Who We Are
About Oni
We believe in the beauty of every moment. We believe every story is worth telling - and hearing. We believe in being fully present. Wherever you are right now.
Founded for you
Inspired by her family’s industry leading jewelry business, Oni was imagined by Devanshi Kapadia as a way to change the luxury jewelry market, creating lasting collections that leave space for trend changes, mood shifts, and endless personal growth.
Female founded
We are led by our founder, Devanshi, and more than 50% of our management is women.
Giving back
Proceeds from every single sale, of any of our pieces, is donated to either of the the following charities: The Banyan (working towards bridging gaps in treatment & care within the mental health sector, for vulnerable populations), The Space Foundation (empowering women in space exploration), The Endangered Wildlife Trust, and the Gotham Whale Organization.
High Standards
RJC Certified
With nature as the backbone of all our designs — transparency, sustainability, and consciousness form the cornerstones of our approach. ONI is manufactured in Bangkok, Thailand at Natasha Creations Co Ltd (a legacy manufacturing company owned by Devanshi’s family). Natasha Creations Co Ltd is RJC (Responsible Jewelry Council) certified, follows industry-leading standards in pay & practice, and is also 30% solar-powered.
detailing
our craftsmanship
Every piece of Oni Jewelry is a true work of art and testament to high quality craftsmanship. We not only work on the individual detailing of every piece but also ensure that it is represented by the finest material, gemstones & enameling work you will ever see.