About Oni

Who We Are

We believe in the beauty of every moment. We believe every story is worth telling - and hearing. We believe being fully present. Wherever you are.

Founded For You

Why stay locked into one look forever? Inspired by her family’s industry leading jewelry business, Oni was imagined by Devanshi Kapadia as a way to change the luxury jewelry market, creating lasting collections that leave space for trend changes, mood shifts, and endless personal growth.

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Female Founded

We are led by our founder, Devanshi, and more than 50% of our management is women.

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No Designer Markup

We cut out the middle man and deliver designer jewelry right to you.

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Ethical Labor Practices

We adhere strictly to all labor laws and are certified members of the Responsible Jewelry Council.

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Environmentally Conscious

We are in the process of transitioning our factory to be primarily solar powered by 2023.

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Quality Fine Jewelry

We use ethically sourced, quality-checked, and high quality precious stones, sterling silver, and gold in every single piece.

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About Oni

When it comes to jewelry, you shouldn’t have to choose between style and quality.

With over 30 years of luxury jewelry manufacturing experience in the family, we know what really matters when it comes to creating pieces that last. Our collections are designed using high-quality, lasting materials(sterling silver, gold, and precious stones) equipped with our proprietary VERSAWEAR tech, so you can wear them endlessly—wherever, whenever, and however you like.

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All You Need is Love and Bestsellers

Shop Bestsellers